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Barbara Lash, Ph.D.
Meet
EDUCATOR, ATHLETIC MEDIA COACH
PUBLIC SPEAKER & SPEAKING COACH
CERTIFIED DIVERSITY, EQUITY & INCLUSION TRAINER
Dr. Barbara Lash (Coach B) has a unique set of skills to help pro teams and athletes make the most of their platforms... including being a bridge between athletics, social justice awareness and how its communicated in the media.
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Whether it's getting more comfortable during media interviews, getting the competitive edge for the coveted sports commentating gigs, learning how to share your story on stage, feeling confident having corporate conversations, or understanding the best approach to using your platform to promote social change... Coach B is uniquely qualified to help.
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She's a wife, mother and PhD with original research on Black Geographies and how Athletes are Represented in the Media. She's also the author of two books: If You Died Today, Would You Live On? Your Legacy Needs Your Attention; and Athletes and the Media: Bridging the Gap.
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Dr. Lash has trained and consulted for several professional athletes and for companies and organizations including the Michigan Department of Civil Rights, Hanes Brands, Wells Fargo, the Jacksonville Jaguars, Carolina Panthers, Las Vegas Raiders and Charlotte Hornets.
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Her TV broadcasting career spans Fox 46 and WBTV in Charlotte, as well as stations in Buffalo, New York; Flint, Michigan; Detroit, Michigan and Miami, Florida.
AS SEEN/HEARD ON
SHOTS FIRED
FOX 46
CHARLOTTE
THE GARY OWENS SHOW
WBTV
CLIENTS INCLUDE
CHARLOTTE
PANTHERS
JACKSONVILLE
JAGUARS
HANES BRANDS
WELLS
FARGO
NBA'S BAM ADEBAYO
NFL'S ALEC INGOLD
MICHIGAN DEPARTMENT OF CIVIL RIGHTS
“I feel like you’re doing a great job, and I feel like your personality helps you. When you come in with a good spirit and you’re lively, I feel like that relaxes somebody else who’s meeting you for the first time… So you being yourself and knowing what you know about somebody trying to better themselves and be a sports broadcaster, I feel like you can help them in tremendous ways because after two days I feel like you’re helping me.”
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